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Esteban "Steve" Petersen

EXECUTIVE CREATIVE DIRECTOR / DIRECTOR

  • BRANDED
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  • COMEDY
  • KIDS
  • AUTO
  • LONG
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The above spot titled “Drop In to HCON” was the teaser TVC spot that was the first piece of the campaign rolled out. I was the creative director on this project and oversaw multiple TV spots, graphic deliverables and the print campaign. Below is a look at some of the print components:

Here is a look at the concept art I developed along side the final vertical layout.

Here is a look at the concept art I developed along side the final vertical layout.

Here’s a look at the horizontal layout.

Here’s a look at the horizontal layout.

This spot is called “Beacon”. It is another spot I produced as part of the the marketing campaign.

The lead visual effects artist on the “Beacon” spot was the super-talented Renzo Reyes. Check out his amazing work on his site - especially this awesome case study he put together for the “Beacon” spot… FOUND HERE.

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